February 18, 2018

Upcoming changes to reach report metrics in DCM

Beginning the week of February 20, a number of reach report metrics in DCM will be renamed. This renaming will modify both API names and column header names in generated report files. These changes are being made to prevent confusion as new reach reports and metrics are developed. The changes are as follows:

Reach Metrics

Old API name Old column header New API name New column header
dfa:activeViewViewableImpressionReach Active View: Viewable Impression Reach dfa:activeViewViewableImpressionCookieReach Active View: Viewable Impression Cookie Reach
dfa:averageImpressionFrequency Average Impression Frequency dfa:cookieReachAverageImpressionFrequency Cookie Reach: Average Impression Frequency
dfa:clickReach Click Reach dfa:cookieReachClickReach Cookie Reach: Click Reach
dfa:impressionReach Impression Reach dfa:cookieReachImpressionReach Cookie Reach: Impression Reach
dfa:incrementalImpressionReach Incremental Impression Reach dfa:cookieReachIncrementalImpressionReach Cookie Reach: Incremental Impression Reach
dfa:incrementalClickReach Incremental Click Reach dfa:cookieReachIncrementalClickReach Cookie Reach: Incremental Click Reach
dfa:incrementalTotalReach Incremental Total Reach dfa:cookieReachIncrementalTotalReach Cookie Reach: Incremental Total Reach
dfa:totalReach Total Reach dfa:cookieReachTotalReach Cookie Reach: Total Reach
dfa:duplicateClickReach Duplicate Click Reach dfa:cookieReachDuplicateClickReach Cookie Reach: Duplicate Click Reach
dfa:duplicateClickReachPercent Duplicate Click Reach Percent dfa:cookieReachDuplicateClickReachPercent Cookie Reach: Duplicate Click Reach %
dfa:duplicateImpressionReach Duplicate Impression Reach dfa:cookieReachDuplicateImpressionReach Cookie Reach: Duplicate Impression Reach
dfa:duplicateImpressionReachPercent Duplicate Impression Reach Percent dfa:cookieReachDuplicateImpressionReachPercent Cookie Reach: Duplicate Impression Reach %
dfa:duplicateTotalReach Duplicate Total Reach dfa:cookieReachDuplicateTotalReach Cookie Reach: Duplicate Total Reach
dfa:duplicateTotalReachPercent Duplicate Total Reach Percent dfa:cookieReachDuplicateTotalReachPercent Cookie Reach: Duplicate Total Reach %
dfa:exclusiveClickReach Exclusive Click Reach dfa:cookieReachExclusiveClickReach Cookie Reach: Exclusive Click Reach
dfa:exclusiveClickReachPercent Exclusive Click Reach Percent dfa:cookieReachExclusiveClickReachPercent Cookie Reach: Exclusive Click Reach %
dfa:exclusiveImpressionReach Exclusive Impression Reach dfa:cookieReachExclusiveImpressionReach Cookie Reach: Exclusive Impression Reach
dfa:exclusiveImpressionReachPercent Exclusive Impression Reach Percent dfa:cookieReachExclusiveImpressionReachPercent Cookie Reach: Exclusive Impression Reach %
dfa:exclusiveTotalReach Exclusive Total Reach dfa:cookieReachExclusiveTotalReach Cookie Reach: Exclusive Total Reach
dfa:exclusiveTotalReachPercent Exclusive Total Reach Percent dfa:cookieReachExclusiveTotalReachPercent Cookie Reach: Exclusive Total Reach %
dfa:overlapClickReach Overlap Click Reach dfa:cookieReachOverlapClickReach Cookie Reach: Overlap Click Reach
dfa:overlapClickReachPercent Overlap Click Reach Percent dfa:cookieReachOverlapClickReachPercent Cookie Reach: Overlap Click Reach %
dfa:overlapImpressionReach Overlap Impression Reach dfa:cookieReachOverlapImpressionReach Cookie Reach: Overlap Impression Reach
dfa:overlapImpressionReachPercent Overlap Impression Reach Percent dfa:cookieReachOverlapImpressionReachPercent Cookie Reach: Overlap Impression Reach %
dfa:overlapTotalReach Overlap Total Reach dfa:cookieReachOverlapTotalReach Cookie Reach: Overlap Total Reach
dfa:overlapTotalReachPercent Overlap Total Reach Percent dfa:cookieReachOverlapTotalReachPercent Cookie Reach: Overlap Total Reach %

Unique Reach (Beta) Metrics

Old API name Old column header New API name New column header
dfa:uniqueReachClick Unique Reach: Click dfa:uniqueReachClickReach Unique Reach: Click Reach
dfa:uniqueReachImpression Unique Reach: Impression dfa:uniqueReachImpressionReach Unique Reach: Impression Reach
dfa:uniqueReachTotal Unique Reach: Total dfa:uniqueReachTotalReach Unique Reach: Total Reach

Questions about this or anything else DCM API related? Contact us via our support forum.

Upcoming changes to reach report metrics in DCM

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