February 18, 2018
Upcoming changes to reach report metrics in DCM

Upcoming changes to reach report metrics in DCM

Beginning the week of February 20, a number of reach report metrics in DCM will be renamed. This renaming will modify both API names and column header names in generated report files. These changes are being made to prevent confusion as new reach reports and metrics are developed. The changes are as follows:

Reach Metrics

Old API name Old column header New API name New column header
dfa:activeViewViewableImpressionReachActive View: Viewable Impression Reachdfa:activeViewViewableImpressionCookieReachActive View: Viewable Impression Cookie Reach
dfa:averageImpressionFrequencyAverage Impression Frequencydfa:cookieReachAverageImpressionFrequencyCookie Reach: Average Impression Frequency
dfa:clickReachClick Reachdfa:cookieReachClickReachCookie Reach: Click Reach
dfa:impressionReachImpression Reachdfa:cookieReachImpressionReachCookie Reach: Impression Reach
dfa:incrementalImpressionReachIncremental Impression Reachdfa:cookieReachIncrementalImpressionReachCookie Reach: Incremental Impression Reach
dfa:incrementalClickReachIncremental Click Reachdfa:cookieReachIncrementalClickReachCookie Reach: Incremental Click Reach
dfa:incrementalTotalReachIncremental Total Reachdfa:cookieReachIncrementalTotalReachCookie Reach: Incremental Total Reach
dfa:totalReachTotal Reachdfa:cookieReachTotalReachCookie Reach: Total Reach
dfa:duplicateClickReachDuplicate Click Reachdfa:cookieReachDuplicateClickReachCookie Reach: Duplicate Click Reach
dfa:duplicateClickReachPercentDuplicate Click Reach Percentdfa:cookieReachDuplicateClickReachPercentCookie Reach: Duplicate Click Reach %
dfa:duplicateImpressionReachDuplicate Impression Reachdfa:cookieReachDuplicateImpressionReachCookie Reach: Duplicate Impression Reach
dfa:duplicateImpressionReachPercentDuplicate Impression Reach Percentdfa:cookieReachDuplicateImpressionReachPercentCookie Reach: Duplicate Impression Reach %
dfa:duplicateTotalReachDuplicate Total Reachdfa:cookieReachDuplicateTotalReachCookie Reach: Duplicate Total Reach
dfa:duplicateTotalReachPercentDuplicate Total Reach Percentdfa:cookieReachDuplicateTotalReachPercentCookie Reach: Duplicate Total Reach %
dfa:exclusiveClickReachExclusive Click Reachdfa:cookieReachExclusiveClickReachCookie Reach: Exclusive Click Reach
dfa:exclusiveClickReachPercentExclusive Click Reach Percentdfa:cookieReachExclusiveClickReachPercentCookie Reach: Exclusive Click Reach %
dfa:exclusiveImpressionReachExclusive Impression Reachdfa:cookieReachExclusiveImpressionReachCookie Reach: Exclusive Impression Reach
dfa:exclusiveImpressionReachPercentExclusive Impression Reach Percentdfa:cookieReachExclusiveImpressionReachPercentCookie Reach: Exclusive Impression Reach %
dfa:exclusiveTotalReachExclusive Total Reachdfa:cookieReachExclusiveTotalReachCookie Reach: Exclusive Total Reach
dfa:exclusiveTotalReachPercentExclusive Total Reach Percentdfa:cookieReachExclusiveTotalReachPercentCookie Reach: Exclusive Total Reach %
dfa:overlapClickReachOverlap Click Reachdfa:cookieReachOverlapClickReachCookie Reach: Overlap Click Reach
dfa:overlapClickReachPercentOverlap Click Reach Percentdfa:cookieReachOverlapClickReachPercentCookie Reach: Overlap Click Reach %
dfa:overlapImpressionReachOverlap Impression Reachdfa:cookieReachOverlapImpressionReachCookie Reach: Overlap Impression Reach
dfa:overlapImpressionReachPercentOverlap Impression Reach Percentdfa:cookieReachOverlapImpressionReachPercentCookie Reach: Overlap Impression Reach %
dfa:overlapTotalReachOverlap Total Reachdfa:cookieReachOverlapTotalReachCookie Reach: Overlap Total Reach
dfa:overlapTotalReachPercentOverlap Total Reach Percentdfa:cookieReachOverlapTotalReachPercentCookie Reach: Overlap Total Reach %

Unique Reach (Beta) Metrics

Old API name Old column header New API name New column header
dfa:uniqueReachClickUnique Reach: Clickdfa:uniqueReachClickReachUnique Reach: Click Reach
dfa:uniqueReachImpressionUnique Reach: Impressiondfa:uniqueReachImpressionReachUnique Reach: Impression Reach
dfa:uniqueReachTotalUnique Reach: Totaldfa:uniqueReachTotalReachUnique Reach: Total Reach

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Upcoming changes to reach report metrics in DCM