February 20, 2019

Click Share Metric Coming to Search Campaigns

Click Share Metric Coming to Search Campaigns

Google has announced that the click share metric will be rolling out for Search campaigns over the next few weeks. Click share has been available in Shopping campaigns since 2015. If you aren’t familiar with the metric, let’s take a look at what it measures.

What is Click Share?

Click share is the estimated share of all achievable clicks that you have received. Google analyzes all ad auctions over the course of the day and included both auctions where your ad appeared on the SERP and auctions where your ad competed but did not show on the SERP.

So, if your keyword has 100 clicks and your click share is 50% that means there are an estimated 100 additional clicks your keyword did not receive both in auctions your ad appeared and in auctions it competed but did not appear.

Click Share = Clicks / Total Achievable Cicks

If you see “–” in the click share column, that means there aren’t enough clicks to estimate click share.

google ads click share

You can use click share to understand where you have the potential to capture more traffic. This metric is available at the Campaign, Ad Group and Keyword level for Search campaigns. For Shopping campaigns, it’s available for the Product Group, Campaign, Ad group, and Shopping Attributes. You can find click share under the Competitive metrics category.

Click Share Metric Coming to Search Campaigns

Remember, if you don’t see this column available in your account, check back in a few weeks.

How to Increase Click Share

There can be many reasons you are losing clicks, so let’s take a look at a few ways to improve your click share.

Increase Impression Share

You can’t get a click without an impression. Increasing impression share means your ads are showing in the auctions more often, giving more people a chance to click. Impressions can be lost due to budget or ad rank, so look into increasing your budgets, bids, and ad quality to make sure ads are appearing on the SERP.

Improve Ad Rank

If you have a high impression share, making changes to improve your ad rank can put your ads in higher positions making them more visible to searchers. You can again increase your bids or adjust your ads to get a higher quality score, improving your overall ad rank.

I already regularly look at impression share for my search campaigns, especially for my best performing keywords to see if I’m getting as many impressions as I can. Being able to view click share as well will be helpful to see if changes need to be made to get more clicks for these keywords.

What do you think about click share? Will it be a metric you look at often? Let us know in the comments below!

Click Share Metric Coming to Search Campaigns Click Share Metric Coming to Search Campaigns Click Share Metric Coming to Search Campaigns

Powered by WPeMatico

Get Free Site Analysis
Featured Services

What our customers say…

Click On Solutions
Reviewed from Google

5 out of 5 stars

Robert F. Martin
Robert F. Martin

5 out of 5 stars

posted 4 weeks ago

The guys at this company are stand up gentlemen. Their character has shown they are true to their words and will work with the skills they have to make the most out of your web development needs. They have been able to establish a brand worth working alongside. They have made great impressions on the internet, and will help your search engine optimization through their continued presence on the web. Their graphic skills and knowledge of back-end processes in different software give your company the knowledge needed to reach the audience you are seeking.

aleex dokem
aleex dokem

5 out of 5 stars

posted 2 months ago

They did a great job with my husbands' new site for his business; everything looks super clean, and it's a website that will last years vs. one that will end up looking outdated 18 months from now. The responsiveness of the site and the way that it flows looks awesome, and it's truly a great first impression for anyone coming to learn more about the business. Definitely recommend working

Antonia Montay
Antonia Montay

5 out of 5 stars

posted 2 months ago

Amazing work from these web and marketing geniuses! they built an incredible website and a powerful marketing campaign that took our business to the next level. Strongly recommend...they are driven and helpful!

AB Aaron
AB Aaron

5 out of 5 stars

posted 2 months ago

Because nothing seems too difficult for them to handle, and they do so with patience, an intrinsic understanding of how to make whatever work as well as it can, and with expedience!They bring expert creativity to their projects and can offer a myriad of suggestions to help us look the best we can, and to help our site functionality!

Benedict Robinson
Benedict Robinson

5 out of 5 stars

posted 1 week ago

They are experts!!! Very easy to deal with and we will continue to use them!Thanks guys!