February 20, 2019

Changes to responsive ads in the AdWords API and Google Ads API

What’s changing?
Starting May 15, 2019, AdWords API and Google Ads API requests that attempt to create or modify a responsive ad will fail. Make sure you migrate to the new asset-based responsive display ad before the deprecation date.

Due to changes and improvements to ad types in Display campaigns, keeping track of the names in the UI and APIs can be tricky, so here’s a quick overview:

Ad type in the UI AdWords API type Google Ads API type
Responsive ad ResponsiveDisplayAd ResponsiveDisplayAdInfo
Responsive display ad MultiAssetResponsiveDisplayAd Available in an upcoming release

After the deprecation date, behavior of the APIs will change as follows:

  • AdWords API
    • AdGroupAdService requests that attempt to create a ResponsiveDisplayAd will fail with the error AdGroupAdError.CANNOT_CREATE_DEPRECATED_ADS. The API will continue to allow you to remove ResponsiveDisplayAds and modify the status of existing ads.
    • AdService requests that attempt to modify a ResponsiveDisplayAd will fail with the error AdError.CANNOT_MODIFY_AD.
  • Google Ads API
    • AdGroupAdService requests that attempt to create a ResponsiveDisplayAdInfo will fail with the error AdGroupAdError.CANNOT_CREATE_DEPRECATED_ADS. The API will continue to allow you to remove ResponsiveDisplayAdInfos and modify the status of existing ads.

Both APIs will continue to return performance statistics for the deprecated ad types.

Why is this happening?
In October, 2018, responsive display ads replaced responsive ads as the default asset-based ad type for the Display network. To simplify the product suite, we’ll be deprecating creation and modification of responsive ads.

What should you do?
Before the deprecation date:

If you have any questions or need help, please contact us via the forum.

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