February 21, 2019

Change to the Google Ads API and the AdWords API Showcase Ads Clicks Reporting

On February 27, 2019, the data returned in the Clicks metric for Showcase ads will change in order to more accurately show you the interactions with products via Showcase ads in reporting.

In the AdWords API and the Google Ads API, the Clicks metric (clicks for Google Ads API) will change for the Shopping Performance Report and the Product Partition Report (product_group_view for Google Ads API) as follows:

  • Current reporting: Clicks only includes engagements.
  • New reporting: Clicks will report all clicks, including engagements and free clicks. As a result, you may see more reported clicks.

If you have questions, please reach out to us on the forum.

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